AARP wanted to change their reputation as a brand for retirees. Fortunately for us, they were willing to have some fun while they did it. Across several campaigns, we helped spotlight all they do for people 50+, and proved that the younger you are the more you need AARP.
Longest Career
Over a quarter of the U.S. workforce is over 55. That’s why AARP is doubling down on efforts to help workers of all ages boost their career skills. Of course, not everyone likes to imagine themselves working longer, so we spred the word with help from an unlikely star: a Greenland shark.
Keeping Score
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